YMCA

YMCA of New Canaan first approached JB Design to refresh and simplify its complex website. Navigation was confusing, information wasn’t well-organized and site visits were declining each month. We completely redesigned the Y’s website top to bottom – and based on that successful experience, we were then asked to revisit the Y’s entire collateral and direct mail system with a fresh eye.

Client: YMCA
Industry: Non-profit, health
Employees: 8,000+ Members
Locations: New Canaan, CT, USA
Communications Impact: Brand Strategy, Brand Architecture, Visual System, Messaging Platform, Corporate Website, Events

Website redesign increased user experience and engagement.
We also created the all-important campaign mailer to attract donors for on-site improvements.
We created the all-important 2014 campaign mailer to attract donors for on-site improvements.
Satisfaction with the website led us to redesign the ongoing collateral pieces generated by the Y.
We designed the 2015 renovation campaign mailer to attract donors for on-site improvements.
Components of the renovation campaign mailer.

What can we do for your non-profit?

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how JB Design can help you, please contact us at 203.750.9698