YMCA

YMCA of New Canaan first approached JB Design to refresh and simplify its complex website. Navigation was confusing, information wasn’t well-organized, and site visits were declining each month. We completely redesigned the Y’s website top to bottom – and based on that successful experience, we were then asked to revisit the Y’s entire collateral and direct mail system with a fresh eye.

Client: YMCA
Industry: Non-profit, health
Employees: 8,000+ Members
Locations: New Canaan, CT, USA
Communications Impact: Brand Strategy, Brand Architecture, Visual System, Messaging Platform, Corporate Website, Events

It was important for each page to be more graphically and informationally engaging
The all-important Appeals Campaigns – we've worked with the Y to create them for several fund-raising seasons
We designed a direct mail marketing campaign, as the YMCA relies heavily on donations from the local community to put its many program offerings into action. Attractive infographics show how donations are allocated and present all necessary information in an eye-catching, easy-to-read brochure.
Satisfaction with the website led the Y to trust us with ongoing collateral redesigns
When expansion and renovation were the goals, the Y turned to us yet again for strategy and design
We've enjoyed creating the occasional Y Annual Report – highlighting the year's accomplishments and summing up how donation money was thoughtfully spent

What can we do for your non-profit?

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how JB Design can help you, please contact us at 203.750.9698