YMCA of New Canaan first approached JB Design to refresh and simplify its complex website. Navigation was confusing, information wasn’t well-organized and site visits were declining each month. We completely redesigned the Y’s website top to bottom – and based on that successful experience, we were then asked to revisit the Y’s entire collateral and direct mail system with a fresh eye.

Client: YMCA
Industry: Non-profit, health
Employees: 8,000+ Members
Locations: New Canaan, CT, USA
Communications Impact: Brand Strategy, Brand Architecture, Visual System, Messaging Platform, Corporate Website, Events

It was important for each page to be more graphically and informationally engaging
The all-important Appeals Campaigns – we've worked with the Y to create them for several fund-raising seasons
Attracting donors via this ambitious direct mail effort, graphically sharing how donation money is allocated
Satisfaction with the website led the Y to trust us with ongoing collateral redesigns
When expansion and renovation were the goals, the Y turned to us yet again for strategy and design
We've enjoyed creating the occasional Y Annual Report – highlighting the year's accomplishments and summing up how donation money was thoughtfully spent

What can we do for your non-profit?

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how JB Design can help you, please contact us at 203.750.9698