Ortho-Biotech, a leading biopharmaceutical company, was launching a new operating company specializing in the treatment of oncology and HIV. We were asked to develop a long-term corporate brand strategy for the new company, create an appropriate corporate name and create a compelling graphic identity. The new brand expresses both focus and dedication to oncology and HIV research. The visual vocabulary can be used in all aspects of the brand product, culture, recruitment, identity, communications.
Client: Tibotec Therapeutics
Locations: Titusville, NJ
Communications Impact: Corporate Identity, Visual System, Brand Identity Guidelines, Corporate Website