Terex, a global manufacturer of heavy equipment for various industries, makes frequent acquisitions, requiring the migration of many disparate brands to fit under the Terex umbrella. Our work with Terex includes helping the company educate its global workforce on standards to maintain a consistent brand identity and provide regular updates on changes.
Industry: Construction Equipment; Financial Services
Locations: Westport, CT, USA
Communications Impact: Brand Strategy, Naming and, Brand Architecture, Corporate Identity, Visual System and Design Guidelines, Messaging Platform, Corporate Website, Client Web portals, Intranet, White Paper design, Signage, Events