Pennsylvania State University

With over twenty campuses in Pennsylvania, online programs, business and medical schools, Penn State needed to take an essential inventory of its visual identity. They sought help to clearly delineate unilateral standards in the use of their brand. They needed a firm to design, implement and promote a worldwide offering on a tight time schedule.

Client: Penn State University
Industry: Education
Employees: 8,800+ staff, 90,000+ students
Locations: State College, Pennsylvania, USA
Communications Impact: Brand Identity Guidelines, Microsite

  • Bringing the new Penn State identity to life with a user-friendly, easy-to-navigate site demonstrating proper Brand Asset usage
Typical of the microsite, we created pages that emphasized the value of a consistent Penn State brand across a variety of scenarios – including logo usage
Naturally, the new microsite was created to be responsive across all devices, all screens for a more productive user experience

What can we do for your education business?

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how Berry Creative can help you, please contact us at 203.750.9698