Johnson & Johnson

Johnson & Johnson uses a decentralized management approach to administer its 250+ operating companies in 57 countries – over time, applying the Johnson & Johnson identity became fragmented and inconsistent on a global scale. We developed a comprehensive online/offline manual to help the company better manage its identity and communications.

Client: Johnson & Johnson
Industry: Medical Equipment, Pharmaceutical
Employees: 126,500
Locations: Worldwide
Communications Impact: Brand Identity Guidelines, Brand Architecture, Visual Design System

Pharmavision magazine.
Printed matter.
We advised Johnson & Johnson on logo placement across a variety of product lines.
Identity manual in printed form helped maintain a consistent J&J brand across all business units.

What can we do for your medical
business?

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how JB Design can help you, please contact us at 203.750.9698