Johnson & Johnson
Johnson & Johnson uses a decentralized management approach to administer its 250+ operating companies in 57 countries – over time, applying the Johnson & Johnson identity became fragmented and inconsistent on a global scale. We developed a comprehensive online/offline manual to help the company better manage its identity and communications.
Client: Johnson & Johnson
Industry: Medical Equipment, Pharmaceutical
Employees: 126,500
Locations: Worldwide
Communications Impact: Brand Identity Guidelines, Brand Architecture, Visual Design System