Hotel Zero Degrees

Hotel Zero Degrees is a rising group of boutique hotels that faced a variety of communications issues affecting its growth. These included an outdated and difficult to use website, booking system and inconsistencies across print collateral, ads and online campaigns. It was clear a brand revitalization was needed to captivate and attract new audiences while highlighting the modern, boutique experience they offer.

Client: Hotel Zero Degrees
Industry: Hospitality
Employees: 100+
Locations: Stamford, CT, Norwalk, CT, Danbury, CT
Communications Impact: Brand Strategy, Brand Architecture, Brand Identity, Visual System and Design Guidelines, Messaging Platform, Website Re-design, Event Materials

  • Part of the Hotel Zero Degrees rebrand was the creation of a modern, easy-to-use website.
The information needed to be easy to access and simple to find.
The new website is fully responsive across all devices.
  • We created new collateral for the hotel to use across its properties.
We created a custom enclosure to house all of the new collateral.
The enclosure has room for two brochures, sell sheets and business cards.
  • The system is designed to be modular so the contents of the enclosure can be mixed and matched depending on needs.
Each hotel location has specific materials that speak to offerings and a unique experience.
The system was designed to speak individually or as a whole.
  • Consistent logo usage across multiple mediums allows for maximum brand awareness.
Pop-up Banners for event usage.
Room key design for Hotel Zero Degrees.
Making a good first impression starts with a business card.
Door tags for privacy.
  • 170215-14a
170215-08a
RMS-Hotel 0°-6870-web

What can we do for your hospitality
business?

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how Berry Creative can help you, please contact us at 203.750.9698