Covidien, the global healthcare products manufacturer, launched its iDrive Ultra powered stapling system—a groundbreaking battery-operated, reusable endoscopic stapler. We created all supportive educational materials for multiple audiences as part of an ambitious marketing campaign.

Client: Covidien
Industry: Medical Equipment
Employees: 39,000
Locations: Worldwide
Communications Impact: Messaging Platform, Product Launch planning and communications, Increased Market Campaign

Pocket folder system could be tailored to specific audiences: Surgeons, Nurses, and Purchasing Managers
A clever and convenient audio card helped tell the compelling iDrive story
Messaging, stats and information created expressly for Surgeons
Messaging, stats and information created expressly for Purchasing Managers
Brochure targeting the all-important surgeon audience.
This NFL partnership program was designed to address the risks of obesity, and how Covidien offers state-of-the-art solutions
The NFL theme was expanded to include a faux-pigskin covered Playbook containing additional collateral materials
NFL partnership included special pop-up banners that appeared at games to promote weight management for retired NFL players
The NFL HOPE Program gained valuable exposure at a special New York Stock Exchange event
We designed and created a Sales Incentive mailer that included a device sample – the cash incentive approach worked well
The new device offered improvements in technology and design compared to old one.

What can we do for your medical

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how JB Design can help you, please contact us at 203.750.9698