Covidien, the global healthcare products manufacturer, launched its iDrive Ultra powered stapling system—a groundbreaking battery-operated, reusable endoscopic stapler. We created all supportive educational materials for multiple audiences as part of an ambitious marketing campaign.

Client: Covidien
Industry: Medical Equipment
Employees: 39,000
Locations: Worldwide
Communications Impact: Messaging Platform, Product Launch planning and communications, Increased Market Campaign

Simplified brochure system for entire product line.
Specially designed audio card targeted to surgeons.
Outer shell and accompanying surgeon brochure.
Brochure targeting Purchasing Managers exclusively.
Brochure targeting the all-important surgeon audience.
Covidien partnered with JB Design in conjunction with the NFL HOPE Program to help fight health risk factors in NFL players both past and present.
Design collateral for the NFL HOPE Campaign.
Pop up banner for the NFL HOPE Campaign.
NFL HOPE Program event at NYSE.
For a new product launch we designed a package that could be put directly into the mail.
The new device offered improvements in technology and design compared to old one.

What can we do for your medical

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how JB Design can help you, please contact us at 203.750.9698