Covidien
Covidien, a global healthcare products manufacturer, brought Berry Creative on board to launch its iDrive Ultra powered stapling system for use by surgeons and operating rooms staff while performing surgery. After extensive research into this product niche within the healthcare vertical, we created all supportive educational materials for multiple audiences as part of an ambitious marketing campaign.
Client: Covidien
Industry: Medical Equipment
Employees: 39,000
Locations: Worldwide
Communications Impact: Messaging Platform, Product Launch planning and communications, Increased Market Campaign