Ability Beyond is a non-profit whose mission is to help people with disabilities to access essential community services – from residential supports and employment to transportation and recreational opportunities – all in the goal of living full lives, connected within their communities.
When we arrived, we found a rich heritage, shared mission, and extremely dedicated staff. However the organization’s name, identity, and communications had lagged behind its growing vision.
After months of research with employees, external partners and industry experts, we developed a brand and messaging strategy to organize Ability Beyond’s communications and drive a complete brand transformation.
In parallel with its new name and logo, Ability Beyond would now focus all of its communications around the essence of what the organization embodies — We discover, build and celebrate the ability in all people.
Client: Ability Beyond
Industry: Health and Human Services, including Employment, Rehabilitation, Housing and Community Supports for Adults with Disabilities
Employees: 1,000 and growing
Locations: Multiple sites across Connecticut and New York
Communications Impact: Brand Strategy, Naming and Brand Architecture, Corporate Identity, Visual System and Design Guidelines, Messaging Platform, Launch planning and communications, Fundraising campaign development, Newsletters and Printed Communications, Signage, Corporate Website, Content Management System