Perhaps one of the most daunting tasks for any non-profit is developing a relatable and compelling image that finds sympathetic donors for their cause.
With that in mind, Bedford’s Historical Society aimed to revolutionize their own image, in hopes of furthering their mission of ensuring their town’s heritage through ten historical buildings and over 95 acres of land.
A well thought out website can mean the difference between lukewarm results and a thriving community of support. The Bedford Historical Society recently launched their newly designed site this summer and has now won an award from the Greater Hudson Heritage Network Towards Excellence, giving them yet another opportunity to make news with history.
The new site brings an automated efficiency to record keeping, including mailing lists while it also enables online ticket purchasing for society events. An online gallery of historical and event images was added to garner visual interest to the site, while promoting a greater understanding among visitors.
“One of the biggest parts of the collaboration was understanding the client’s desire for a commercialized presentation of their website, that might have worked for a retail establishment, while relying on our experience to dictate the right course of action. In this case we developed a tailored, refined site focused on the target audience and the results have been great,” says creator J Berry.
To visit the award winning site and to learn more about the Society’s upcoming events visit bedfordhistoricalsociety.org